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Resume

Experience

2020 - 2022

SR. DIRECTOR OF DIGITAL & ECOMM

Super Coffee

Los Angeles, CA

• Lead a team of 10 spanning across E-Retail, Content (Social, CRM, Paid Media), Merchandising, and Customer Experience

 

• Build financial targets, monthly forecasting, and strategic business plans to drive digital sales and margin

 

• Manage all digital marketing programs; collaborate with various internal cross-functional teams to drive sustainable growth while continuously optimizing customer retention

2018 - 2020

DIGITAL MARKETING MANAGER

Glanbia Performance Nutrition

Los Angeles, CA

• Develop social media, influencer, paid search, and DTC / Amazon e-Commerce marketing programs to generate further brand awareness, engagement, and consideration for all product lines, and ensure brand consistency throughout all channels


• Lead and coordinate with agencies, internal teams, and external stakeholders to ensure alignment and effectiveness of all paid, owned, and earned media


• Provide thought leadership and influence Executive Leadership and Sales on all digital marketing trends, best practices, and company initiatives

2017 - 2018

BRAND MANAGER

Glanbia Performance Nutrition

Los Angeles, CA

• Help lead key communication and marketing projects using strategic, creative, and analytical abilities while working with team members at all levels of the organization


• Work in conjunction with Innovation and R&D teams to effectively build, launch and support new products


• Develop the overall content offerings across social/digital channels, and day-to-day editorial operations and updates for the company’s digital properties

2015 - 2017

MARKETING MANAGER

Custom Ink

Chicago, IL

• Leverage strong understanding of marketing channel methodologies, brand management, and industry best practices to develop integrated B2B and B2C marketing plans


• Execute local promotions, events, and PR to acquire new users and support sales


• Support tracking, analysis, and administration of media plans


• Collaborate with Design, UX, Product, Customer Service, Acquisition, Finance, Affiliates, and Operations to develop holistic communication strategies

2013 - 2015

BRAND MARKETING MANAGER

Red Frog Events

Chicago, IL

• Increased Warrior Dash brand following to 1.8M followers on social networks

• Supervised a global digital marketing agency and oversaw all aspects of paid social media


• Responsible for the lifecycle, strategy, and creative direction of all email campaign


• Continually analyzed competitors to ensure the brand maintained a competitive lead

2012

DIGITAL MARKETING SPECIALIST

Red Frog Events

Chicago, IL

• Presented and executed the marketing strategy for the Great Urban Race Philadelphia event by implementing innovative print and digital assets, which increased registration by 27%


• Traveled throughout the U.S. to plan, manage and execute events with up to 25K participants


• Negotiated F&B vendor contracts for Firefly Music Festival and saved Operations $150,000

Education

2008 - 2012

UNIVERSITY OF MINNESOTA

B.A. Communication Studies

Minneapolis-St. Paul

Additional Skills & Interests

  • Brand Strategy

  • Social Media

  • E-Commerce

  • Amazon

  • Influencers

  • CRM

  • Email

  • SEO / SEM

  • Problem Solving

  • Analytics

  • Copywriting

  • HTML

  • Blogging

  • Project Management

  • Leadership

  • PPC

  • Photoshop

  • Facebook

  • Twitter

  • Pinterest

  • Google Analytics

  • WordPress

  • PowerPoint Excel

  • Community Management

  • Public Speaking

  • Emotionally Intelligent

  • Photography

  • Fitness

  • Reading

  • Podcasts

  • Cooking

  • Baking

  • Hiking

  • Exploring Hidden Gems

  • Learning Piano

  • International Travel

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