Resume
Experience
2020 - 2022
SR. DIRECTOR OF DIGITAL & ECOMM
Super Coffee
Los Angeles, CA
• Lead a team of 10 spanning across E-Retail, Content (Social, CRM, Paid Media), Merchandising, and Customer Experience
• Build financial targets, monthly forecasting, and strategic business plans to drive digital sales and margin
• Manage all digital marketing programs; collaborate with various internal cross-functional teams to drive sustainable growth while continuously optimizing customer retention
2018 - 2020
DIGITAL MARKETING MANAGER
Glanbia Performance Nutrition
Los Angeles, CA
• Develop social media, influencer, paid search, and DTC / Amazon e-Commerce marketing programs to generate further brand awareness, engagement, and consideration for all product lines, and ensure brand consistency throughout all channels
• Lead and coordinate with agencies, internal teams, and external stakeholders to ensure alignment and effectiveness of all paid, owned, and earned media
• Provide thought leadership and influence Executive Leadership and Sales on all digital marketing trends, best practices, and company initiatives
2017 - 2018
BRAND MANAGER
Glanbia Performance Nutrition
Los Angeles, CA
• Help lead key communication and marketing projects using strategic, creative, and analytical abilities while working with team members at all levels of the organization
• Work in conjunction with Innovation and R&D teams to effectively build, launch and support new products
• Develop the overall content offerings across social/digital channels, and day-to-day editorial operations and updates for the company’s digital properties
2015 - 2017
MARKETING MANAGER
Custom Ink
Chicago, IL
• Leverage strong understanding of marketing channel methodologies, brand management, and industry best practices to develop integrated B2B and B2C marketing plans
• Execute local promotions, events, and PR to acquire new users and support sales
• Support tracking, analysis, and administration of media plans
• Collaborate with Design, UX, Product, Customer Service, Acquisition, Finance, Affiliates, and Operations to develop holistic communication strategies
2013 - 2015
BRAND MARKETING MANAGER
Red Frog Events
Chicago, IL
• Increased Warrior Dash brand following to 1.8M followers on social networks
• Supervised a global digital marketing agency and oversaw all aspects of paid social media
• Responsible for the lifecycle, strategy, and creative direction of all email campaign
• Continually analyzed competitors to ensure the brand maintained a competitive lead
2012
DIGITAL MARKETING SPECIALIST
Red Frog Events
Chicago, IL
• Presented and executed the marketing strategy for the Great Urban Race Philadelphia event by implementing innovative print and digital assets, which increased registration by 27%
• Traveled throughout the U.S. to plan, manage and execute events with up to 25K participants
• Negotiated F&B vendor contracts for Firefly Music Festival and saved Operations $150,000
Education
2008 - 2012
UNIVERSITY OF MINNESOTA
B.A. Communication Studies
Minneapolis-St. Paul
Additional Skills & Interests
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Brand Strategy
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Social Media
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E-Commerce
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Amazon
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Influencers
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CRM
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Email
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SEO / SEM
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Problem Solving
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Analytics
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Copywriting
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HTML
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Blogging
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Project Management
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Leadership
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PPC
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Photoshop
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Facebook
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Twitter
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Pinterest
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Google Analytics
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WordPress
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PowerPoint Excel
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Community Management
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Public Speaking
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Emotionally Intelligent
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Photography
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Fitness
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Reading
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Podcasts
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Cooking
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Baking
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Hiking
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Exploring Hidden Gems
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Learning Piano
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International Travel