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MOSH
2023 - Present
Los Angeles, CA

MOSH was founded by Maria Shriver and Patrick Schwarzenegger and was inspired by their experience with Alzheimer's. Their mission is to promote proactive brain health through nutrient-dense protein bars. A portion of proceeds supports brain health research via the Women's Alzheimer's Movement at Cleveland Clinic.

Head of Growth
  • Develop and execute comprehensive growth strategies across digital, e-retail, and DTC channels, focusing on customer acquisition, retention, and lifetime value

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  • Lead cross-functional teams to drive the brand's marketing initiatives, collaborating with R&D, operations, sales, finance, and data analytics to align on growth objectives and performance metrics

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  • Oversee performance marketing across all paid channels, optimizing for ROI and scaling efforts to meet revenue targets while maintaining favorable contribution margins

Super Coffee
2020 - 2022
Los Angeles, CA

Founded in 2015 by the DeCicco brothers, Super Coffee offers a sugar-free blend of protein, healthy fats, and two cups of coffee per bottle for a low-calorie energy boost. Available in 50,000+ stores, it’s the third largest bottled coffee in the U.S. behind Starbucks and Dunkin.

Sr. Director Growth Marketing
  • Lead a team of 10 spanning across E-Retail, Content (Social, CRM, Paid Media), Merchandising, and Customer Experience

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  • Build financial targets, monthly forecasting, and strategic business plans to drive digital sales and margin

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  • Manage all digital marketing programs; collaborate with various internal cross-functional teams to drive sustainable growth while continuously optimizing customer retention

Glanbia Performance
2018 - 2020
Los Angeles, CA

Glanbia Performance Nutrition (GPN) is part of Glanbia plc, a better nutrition company headquartered in Ireland. As the world's #1 sports nutrition company, GPN's mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals. GPN's leading sports and lifestyle nutrition brands include think!®, Optimum Nutrition®, Isopure®, Amazing Grass® SlimFast® and BSN®, among others. 

Digital Marketing Manager, think!®
  • Develop digital and social strategies focused on DTC and Amazon.com marketing initiatives to generate customer acquisition

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  • Lead and coordinate with agencies, internal stakeholders, and external teams to ensure alignment

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  • Provide thought leadership and influence SLT on all digital marketing trends, best practices, and company initiatives

Glanbia Performance
2017 - 2018
Los Angeles, CA

Part of Glanbia Performance Nutrition, think!® Products is a high-protein nutrition brand known for great taste and premium ingredients. Founded in 1999, think! offers gluten-free, protein-packed snacks available nationwide in retail stores, gyms, and online.

Brand Marketing Manager, think!®
  • Help lead key communication and marketing projects using strategic, creative, and analytical abilities while working with team members at all levels of the organization

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  • Work in conjunction with Innovation and R&D teams to effectively build, launch, and support new products

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  • Develop the overall content offerings across social/digital channels, and day-to-day editorial operations and updates for the company’s digital properties

Custom Ink
2015 - 2017
Chicago, IL

Custom Ink is the leader in custom apparel and accessories for groups, events, and special occasions. They make customization fun and easy with innovative tools, excellent service, and high-quality products. They also offer a fundraising platform to support charities and personal causes through custom t-shirt sales.

Marketing Manager
  • Leverage expertise in marketing channel methodologies, and brand management to develop integrated B2B and B2C marketing plans

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  • Execute local promotions, events, and PR to acquire new users and support sales

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  • Support tracking, analysis, and administration of media plans

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  • Collaborate with design, product, customer service, and operations to develop unified communication strategies

Red Frog Events (AEG Presents)
2013 - 2015
Chicago, IL

AEG Presents, a global leader in live music, produces and promotes concerts, tours, and festivals worldwide, including Coachella. With 16 regional offices, they manage tours for top artists like Taylor Swift and The Rolling Stones and oversee 80+ venues, hosting 6,000+ shows annually. In 2014, AEG Presents entered into a joint venture with Red Frog Events later acquiring the remaining ownership shares in 2018.

Brand Marketing Manager
  • Increased Warrior Dash brand following to 1.8M followers on social networks

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  • Supervised a global digital marketing agency and oversaw all aspects of paid social media

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  • Responsible for the lifecycle, strategy, and creative direction of all email campaign

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  • Continually analyzed competitors to ensure the brand maintained a competitive lead

Red Frog Events
2013 - 2015
Chicago, IL

Red Frog Events, an experiential entertainment pioneer, is known for innovative brands like Warrior Dash and Firefly Music Festival. Since 2007, they've delivered award-winning event services and raised $15.5M for St. Jude. Recognized by Forbes and Inc., they offer a top-tier company culture.

Digital Marketing Specialist
  • Presented and executed the marketing strategy for the Great Urban Race Philadelphia event by implementing innovative print and digital assets, which increased registration by 27%

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  • Traveled throughout the U.S. to plan, manage, and execute events with up to 25K participants

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  • Negotiated F&B vendor contracts for Firefly Music Festival and saved Operations $150,000

Education

University of Minnesota, Minneapolis-St. Paul

B.A. Communication Studies

2008 - 2012

Additional Skills & Interests
  • Growth Strategy

  • Customer Retention

  • E-Commerce

  • Amazon

  • Influencers

  • CRM

  • Direct Mail

  • SEO / SEM

  • Problem-Solving

  • Data Analytics

  • Copywriting

  • CRO

  • PLG

  • Project Management

  • Leadership

  • TikTok

  • Facebook

  • Instagram

  • Canva

  • Google Analytics

  • Customer Aquisition

  • Excel

  • P&L

  • Community Management

  • Public Speaking

  • Emotionally Intelligent

  • Photography

  • Fitness

  • Reading

  • Podcasts

  • Cooking

  • Baking

  • Hiking

  • Exploring Hidden Gems

  • Learning Piano

  • Hummingbirds

  • International Travel

2024 by Tanner Flitter.

Los Angeles, CA

Connect

  • Linkedin
  • Instagram
  • Blogger
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