Embracing AI For DTC Growth

Scaling a fast-growing DTC brand isn’t just about having more ideas (especially in the era of generative AI). It’s about executing them faster and smarter, without draining your team’s time or dev budget.

Sound familiar?

That's the exact challenge I faced at MOSH in 2024. Keep reading to see how we unlocked a strategy so effective, it had our finance team asking, ‘What magic is this?’ 🪄🎩

As a fast-growing direct-to-consumer (DTC) brand, MOSH faced a familiar challenge: scaling efficiently while optimizing the customer experience, boosting average order value (AOV), and driving subscription growth.

As MOSH gained momentum, we knew that sustainable growth wouldn’t just come from working harder but from working smarter. To scale efficiently, we needed a solution that could boost revenue, increase subscriptions, and enhance the shopping experience without adding complexity or slowing them down.

Our key priorities were increasing AOV, driving new subscriptions, and improving retention. There were a lot of areas I wanted to optimize, but with limited bandwidth and resources, executing those strategies was a challenge.

After exploring several solutions, including custom development projects and third-party apps, I decided to implement Rebuy to address the following challenges:

‼️Limited resources for custom development – With a lean team, implementing merchandising enhancements and upsell strategies required extensive web development resources, which were costly and time-consuming.

‼️A need for higher AOV and better conversion rates – MOSH wanted to drive repeat orders and increase items per order without overloading their development team.

‼️Boosting subscription adoption – The team needed a seamless way to encourage one-time buyers to subscribe, increasing monthly recurring revenue (MRR) and customer lifetime value.

After discovering Rebuy, I quickly saw the potential for an all-in-one, AI-powered personalization platform that could replace multiple solutions while requiring minimal development lift.

Read more about our experience and impressive results in our case study here.

The left-right combo I used to help boost the subscription business included a post-purchase upsell (left) and an ATC popup on one-time purchases (right).