Growth marketing leader

Hi, I’m Tanner. I help good brands grow up.

Sharp strategy, honest data, and a soft spot for the humans on the other side of the screen.

  • 13+ years in growth & brand
  • DTC, CPG & digital media
  • Lake Arrowhead, CA
Tanner Flitter, smiling, in a black t-shirt

Actual human. Not a stock photo.

Brands I’ve helped grow

MOSH Super Coffee think! Custom Ink Warrior Dash

The highlight reel, in numbers.

Pulled straight from the résumé. No rounding up.

$13MAnnual budget at Super Coffee
+67%MOSH revenue vs. prior year
−37%Lower CAC at Super Coffee
13+Years in growth and brand

01 Selected Work

Selected work, receipts included.

Six projects where a good question turned into a measurable answer. Each one has the short version up top and the full story if you’ve got a minute.

MOSH protein bars tumbling out of a shipping box on a lavender background
MOSH co-founder Patrick Schwarzenegger eating a MOSH bar

01 MOSH · 2023–2026

Growth that pays for itself

Head of Growth

When capital got tight, “grow at all costs” became “grow, and prove it.” I rebuilt the DTC engine around margin: sharper CRO, smarter promotions, stronger retention, and a leaner, more diverse channel mix.

+67%
Revenue vs. prior year
+18%
Above revenue target
+30%
ROI from channel mix
+23%
Customer retention
The full story

The challenge. Economic uncertainty and tightening capital markets shifted the business from rapid, exponential growth to profitability. We needed a sustainable model and a clear path to it.

What I did. Audited the ecommerce business and team structure, then prioritized the highest-impact margin plays. I managed a $5M+ annual budget and led 3 direct reports, 5 contractors and 4 agency partners across acquisition, lifecycle, ecommerce, creative and CX.

More results. Surpassed revenue goals by $1.15M, lifted LTV 66%, grew new-customer AOV 26% and more than doubled repeat purchase rate (+126%).

  • P&L
  • CRO
  • Retention & loyalty
  • Channel diversification
  • A/B testing
  • Promo strategy
  • Segmentation
Super Coffee paid ad: a delicious kick in the mouthpants
Super Coffee three-bottle gift box

02 Super Coffee · 2021–2022

Outsmarting iOS 14

Director → Sr. Director of Growth Marketing

Apple’s privacy changes knocked paid media sideways: retargeting dried up and CAC kept climbing. I diversified channels, upgraded the tech stack, tested new offers, and turned our landing pages into a full-time CRO lab.

−37%
Customer acquisition cost
+45%
DTC revenue, YoY
+12%
Ecomm gross margin
+14%
First-time repurchase rate
The full story

The challenge. Post-iOS 14, paid media efficiency fell, retargeting performance dropped and acquisition costs kept rising. Growth had to get sustainable, fast.

What I did. Led a team of 10 across e-retail, paid media, content, CX, web development and CRM, with a $13M annual budget. Ran ongoing CRO and A/B tests, refined audience targeting, and launched a new DTC subscription model with price pack architecture across 50 SKUs.

More results. ROAS up 21% across paid platforms and LTV up 5%+ vs. prior year, while beating quarterly business and department OKRs.

  • Paid media
  • Attribution
  • CRO
  • Subscriptions
  • Pricing
  • Team leadership
Hands holding two think! protein bars over denim
thinkKIDS creative: a kid lifting a car like a superhero

03 think! · 2017–2020

Standing out in a very crowded aisle

Digital Marketing Manager

Protein bars tend to look alike, on shelf and in the feed. During a brand positioning refresh, I built a content engine of influencers, partnerships, contests and creative that actually sounded like people.

+193%
Instagram audience, YoY
+15%
Online share of voice
The full story

The challenge. A saturated category made differentiation hard. The brand refresh was the moment to give think! a real voice online.

What I did. Ran audience and market analysis, then directed the creative, influencer program, brand partnerships and contest strategy, with testing and reporting built in from day one. Engagement consistently beat industry benchmarks.

  • Content strategy
  • Influencers
  • Partnerships
  • Creative direction
  • Social
The redesigned think! website on a laptop

04 think! · 2019

A website as new as the name

Project lead, website redesign

The 2019 rebrand gave think! a new name and new packaging, so the website had some catching up to do. I led four teams through a full DTC redesign built for mobile, clear messaging and conversion.

+53%
Organic traffic
On time
And under budget
The full story

The goal. Boost consideration and purchase intent, optimize for mobile, sharpen the messaging, and make the brand feel as modern online as it did on shelf.

What I did. Managed four teams through vendor selection, briefing, budget, timeline, creative direction, copywriting, SEO, measurement and legal review. Launched thinkproducts.com with gains in organic traffic, conversion rate, bounce rate and page speed.

  • Web redesign
  • DTC ecommerce
  • SEO
  • Copywriting
  • Vendor management
A hand holding a phone showing think! social content
thinkKIDS bar on a coloring book with crayons

05 think! · 2020

Proving social sells in store

Digital Marketing Manager

After early wins, the paid social budget jumped 580% in 2020, and the question got bigger: is this actually moving bars at retail? I built the campaign, and the measurement to answer it.

+12%
Sales lift, 641 stores
100%
KPI targets exceeded
The full story

The challenge. A multi-million dollar investment needs proof. Goals were top-of-mind awareness, consideration and trial, measured against real retail sales.

What I did. Owned strategy, audience analysis, budget, creative direction, testing and weekly reporting, and used a Facebook sales-lift study to connect paid social to store sales. The campaign beat targets on CPM, ROAS, frequency, engagement and video completion.

Same era. Grew Amazon revenue 86% in H1 2020 by steering agency partners, advertising programs and promotions.

  • Paid social
  • Sales-lift measurement
  • Retail
  • Amazon
  • Reporting
Warrior Dash runners leaping over fire together
Warrior Dash start line with flames shooting from the arch

06 Warrior Dash · 2015

Mud runs, now available in bulk

Brand Marketing Manager, Red Frog Events

Surveys and support tickets kept saying the same thing: people wanted to run with their coworkers. So I built a group packaging program from scratch, with legal, finance, sponsorship, PR, ops and leadership all on board.

$500K+
Revenue in four months
7,200
New participants
The full story

The insight. Customer surveys, service reports and competitive analysis pointed to untapped corporate demand.

What I did. Ran a six-month, cross-functional project covering P&L, website development, positioning, logistics, merchandising and go-to-market. It also raised awareness of the St. Jude Children’s Research Hospital partnership, supporting a goal of $12M+ for a pediatric proton therapy center.

  • Go-to-market
  • Product packaging
  • P&L
  • Project management
  • Cause marketing

Want the messy middle behind any of these? I’m happy to talk shop.

Email Tanner

02 About

Strategist by trade. Curious by default.

I’m a growth marketer who has spent 13+ years helping brands find more of the right customers, and then keep them around.

I’ve led growth at MOSH (co-founded by Maria Shriver and Patrick Schwarzenegger), Super Coffee (#3 bottled coffee brand in North America) and think! (part of Glanbia Performance Nutrition, the world’s #1 performance nutrition company), with budgets up to $13M and teams spanning paid media, CRO, lifecycle, creative and customer experience.

These days I consult on growth for DTC and digital media brands from the mountains of Lake Arrowhead, California. My favorite part of the job is still the first meeting, when someone says “we’ve tried everything” and we find the thing they haven’t.

01

Growth marketing

Acquisition, conversion, retention and LTV. The whole funnel, not just the fun part at the top.

02

Clear thinking

A good question first, then the data, which is always allowed to disagree with me.

03

A feel for people

Customers, teammates and agency partners all do their best work when they’re treated like humans.

03 Experience

The road so far.

From Chicago event marketing to leading growth for some of LA’s favorite CPG brands.

  1. 2026 – Now

    Growth Marketing Consultant NowMOSH · Rainbow Media Company

    DTC growth strategy and execution: conversion, retention, subscriber growth and lifecycle, plus campaign support for Rainbow Media’s advertising clients, including Netflix and Hulu.

  2. 2023 – 2026

    Head of GrowthMOSH · Los Angeles

    $5M+ budget. 3 direct reports, 5 contractors and 4 agency partners across acquisition, lifecycle, ecommerce, creative and CX.

  3. 2021 – 2022

    Director → Sr. Director of Growth MarketingSuper Coffee · Los Angeles

    Team of 10 and a $13M budget across DTC and Amazon, from paid media to CRM.

  4. 2017 – 2020

    Brand → Digital Marketing Managerthink! · Glanbia Performance Nutrition

    Product launches, paid social, influencer, SEM and Amazon, plus a full website relaunch.

  5. 2015 – 2017

    Marketing ManagerCustom Ink · Chicago

    Multichannel campaigns across paid social, SEM, display, affiliate and influencer.

  6. 2012 – 2015

    Brand Marketing ManagerRed Frog Events (Warrior Dash) · Chicago

    Social strategy for 2.3M followers and CRM for a 2M-participant database.

B.A., Communication Studies · University of Minnesota

Want the full résumé? Just ask

04 Kind Words

Kind words, from kind people.

Second to none in creating strong partnerships and driving meaningful results.

“I’ve had the pleasure of working with Tanner over the past several years at MOSH, and he has consistently impressed me as a leader and partner. He combines strong strategic thinking with a genuine collaborative spirit, always bringing new, outside-the-box ideas for marketing and growth opportunities. Tanner is a clear communicator who ensures alignment across teams, and he delivers feedback in a way that is constructive and gets the best out of his direct reports. He comes with specific feedback and helpful solutions, which makes him second to none in creating strong partnerships and driving meaningful results. Any brand would be lucky to have Tanner on their side, and I cannot recommend him highly enough.”

David ConfortiChief Growth Officer, Avenue Z · partner at MOSH

The critical-yet-rare ability to communicate not only clearly, but kindly.

“Tanner is a savvy leader with the critical-yet-rare ability to communicate not only clearly, but kindly. He brings out the best work in his agency partners through positive energy, clear direction, and passion for innovation. Tanner has executive-level vision. While he has a deep understanding of the nuts and bolts of digital marketing, his expertise goes beyond optimizing CTRs and building audience segments. He retains big-picture focus on core business objectives to drive a results-focused digital marketing strategy with measurable sales impact. Collaborating with Tanner is an absolute pleasure, and he would be an asset to any team looking to take its marketing function to the next level.”

Sara DunajDirector of Brand Engagement, High Wide & Handsome · partner at think!

He made the entire team stronger, more organized and efficient, and more fun.

“I had the pleasure of working with Tanner Flitter at Red Frog Events. He was on my team as the Warrior Dash Brand Marketing Manager, specializing in digital communication. I can say, without question, Tanner is one of the most dedicated, hard-working, thoughtful employees with whom I’ve ever had the chance to work. He made the entire team stronger, more organized and efficient, and more fun. Any company would be grateful for the energy, accountability, and hard work Tanner will bring to the team.”

Stephanie LoringHead of CRM, Grubhub · Tanner’s manager at Red Frog Events

Helped us align the program to the business, with placements in Forbes and AdWeek.

“Tanner is a highly organized, results-driven and thoughtful marketing professional. Our entire team very much enjoyed working with him to drive public relations activities for Pear. His management of the program and strategic insight helped us align the program to Pear’s business goals and push across more than 20 published articles over the course of our relationship, including placements in Forbes and AdWeek. It would be a pleasure to work with Tanner again in the future.”

Erin R. JordanAccount Director, Walker Sands · partner at Custom Ink

Passion, drive for results, and a positive attitude that makes working with him so enjoyable.

“I had the pleasure of having Tanner as my manager during my internship at Red Frog Events and can say from first-hand experience that Tanner possesses exceptional leadership skills as well as a strong work ethic. He continually pushes himself and others for top-notch results. Tanner is tremendously skilled in digital marketing and has brought forward innovative and creative ideas that engage and enhance the customer experience. Tanner’s passion, drive for results, and positive attitude make working with him so enjoyable!”

Maria CorralBrand Manager, The Kraft Heinz Company · reported to Tanner at Red Frog Events

05 Off the Clock

When I’m not in a dashboard.

I’m usually behind a camera, in the kitchen, or planning the next trip. A few frames from my camera roll, plus the things that keep me curious:

  • Photography
  • Cooking
  • International travel
  • Neuroscience
  • Podcasts
  • Fitness
  • Philanthropy
  • AI
A singer silhouetted against red stage lights at a concert
Live music, loud
A lifeguard tower at sunset on the beach
Golden hour, chased
Palm trees silhouetted against a purple sky
SoCal, standard issue
A hand holding a pink soft-serve cone against a pink wall
Research. Strictly research.
White sneakers in a field of orange poppies
Stopped to smell them
A yellow building facade with an ornate street lamp
Color story
An arched stone bridge in a rocky canyon
Took the scenic route
A brick alley with string lights leading to a coffee shop
Coffee: always
Boots standing in fallen autumn leaves
Fall, literally
Tanner from behind, arms up in an L, overlooking the Los Angeles skyline
Representing, as one does

06 Contact

Let’s make something grow.

Hiring, collaborating, or just want to trade notes on growth? My inbox is open, and I reply faster than most attribution windows.