

01 MOSH · 2023–2026
Growth that pays for itself
Head of Growth
When capital got tight, “grow at all costs” became “grow, and prove it.” I rebuilt the DTC engine around margin: sharper CRO, smarter promotions, stronger retention, and a leaner, more diverse channel mix.
- +67%
- Revenue vs. prior year
- +18%
- Above revenue target
- +30%
- ROI from channel mix
- +23%
- Customer retention
The full story
The challenge. Economic uncertainty and tightening capital markets shifted the business from rapid, exponential growth to profitability. We needed a sustainable model and a clear path to it.
What I did. Audited the ecommerce business and team structure, then prioritized the highest-impact margin plays. I managed a $5M+ annual budget and led 3 direct reports, 5 contractors and 4 agency partners across acquisition, lifecycle, ecommerce, creative and CX.
More results. Surpassed revenue goals by $1.15M, lifted LTV 66%, grew new-customer AOV 26% and more than doubled repeat purchase rate (+126%).


















